Fantastic Four Movie Review: It's Not So Fantastic

Let me just save you some money this weekend and tell you not to watch Fantastic Four… or should I say NOT SO Fantastic Four.

It's sad, really. The reboot of Fantastic Four had so much potential. The hype that it built up with its amazing trailer was off the charts, the cast was phenomenal, the CGI was terrific, but somehow it still fell short.

Don't get me wrong. I absolutely LOVED the first 45 minutes of the movie. I loved the buildup of the friendships and the characters. I loved the cast. I loved the easy way the story flowed.

I cringed a little by the try-hard way they made the audience laugh, but shrugged it off coz everything else was going pretty smoothly.

In fact, I was so invested in the characters, I almost cried when I saw The Thing and I hated Reed with a passion for a short lil while. But that's when I still loved the movie.

And my gahd, did I squeal when they reached the other dimension. I also died of happiness a little inside when they all got their powers. And then, right after the return of Doom, they lost me. Completely.

Not lost in the sense that I was confused or anything. They kinda just rushed everything after that. Not to mention the fact that the setting was very Terminator Genisys. Except Genisys was better. And that's not saying much.

And the worst part? We waited til the end of the credits with hopes that the after-credits would salvage the movie. THERE WERE NO AFTER-CREDITS. So yeah, that was even more time wasted.

Fantastic Four ruined what could have potentially been a great new beginning for the team. Is it better than the old one? Yeah, I'd say so. I like the darker mood. I like the cast. But they definitely should not have rushed the second half like that.

Is it worth your time and money? I'd say not. Go watch Mission: Impossible - Rogue Nation instead. Now THAT's an AMAZING movie. But hey, have I mentioned that I like the cast?

You can buy Paris Hilton virtual goods in Star Girl mobile game

Oh, Lord. Here’s another test for how much celebrity branding the market can take.

Animoca Brands and AID Partners Capital Holdings have launched Paris Hilton virtual merchandise inside the existing Star Girl mobile game.

That’s a pretty smart strategy as it would be a tough job to establish a brand new Paris Hilton game. This way, by putting Hilton’s goods into an existing game with tens of millions of fans, many more people will be able to purchase the Hilton goods immediately.

Star Girl, where girls and women engage in fashion role-playing, has been downloaded more than 65 million times. And now fans will be able to purchase in-game items from the Paris Hilton Collection Vol. 1, or items inspired by Hilton’s own fashion choices. Also included in the game update is Paris Hilton Style, a fashion contest with player voting, and a virtual version of Hilton’s Paris Beach Club.

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The whole package costs $5 in real money. Star Girl is owned by Complete Star, a subsidiary of AID Partners Capital Holdings, a Hong Kong holding company.

Animoca Brands signed a deal in March to license the name and likeness of Paris Hilton, and this deal is the beginning of the commercial enterprises associated with that license. Star Girl is available on iOS, Google Play, and Amazon.

The Vol. 1 collection has five dresses, a pair of sunglasses, and a combo of fishnet stockings and heels. The deal was made possible through Iconicfuture, which matches virtual goods and brands.

Robby Yung, the CEO of Animoca Brands, said in a statement, “We’re very excited to be the first company to develop and deploy in-app purchases using the Paris Hilton brand. By launching branded merchandise in an existing successful game, we can leapfrog the initial download growth phases and obtain valuable usage information for future branding efforts right from the start.”

Paris Hilton said in a comment, “Play Star Girl and try my first-ever collection of virtual items, including some of my dresses, sunglasses, and footwear.”